Tag Archives: foursquare

What is Foursquare?

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Foursquare Logo

This is a question we get asked quite a bit, so I thought I’d put it together in a blog post so you can stop asking us – sound good?

So to get to the nitty gritty: What is Foursquare (#4sq)? Taken from the web site, which explains it in the best detail:

Foursquare is a free app that helps you and your friends make the most of where you are. When you’re out and about, use Foursquare to share and save the places you visit. And, when you’re looking for inspiration for what to do next, we’ll give you personalized recommendations and deals based on where you, your friends, and people with your tastes have been.

Whether you’re setting off on a trip around the world, coordinating a night out with friends, or trying to pick out the best dish at your local restaurant, Foursquare is the perfect companion.

The app is free and available for all popular mobile platforms as well as via a mobile site at http://foursquare.com/mobile.

I’m a big advocate of the app – it helps you discover new locations and lets you and your friends find different locations to hang out.

Depending on where you check in, offers may be available to you where you can get money off, or deals on products (food, drink etc). I can spend a lot of time discussing the business marketing aspect but I’ll be here all night, so shall keep that for another time – watch this space!

If you check in at a location often enough you become the ‘Mayor’ and again, depending on the venue, different offers may be available to you!

So, what are you waiting for, get started!

Twitter – key to higher follower numbers?

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Twitter LogoThe basic answer is that you have to engage with your audience. Think of Twitter as an extension to your presence in real life.

Talk about things you’re doing, hobbies, jobs, where you are can help by attracting followers from the areas you’re visiting – FourSquare can really help here – check it out!

You should start using ‘#’ tags – this enables your tweets to show up more easily in searches on Twitter. For example, if you’re looking for help fixing your broken Vauxhall motorcar you would add #Vauxhall to your tweet. Anyone then searching for this will see your tweet – and don’t be surprised if you have a Vauxhall dealership or mechanic somewhere reply!

And most importantly do engage – that is the key word. If you have a BlackBerry, iPhone, Android phone there are apps for Twitter available. Otherwise you can access the site at mobile.twitter.com (data charges will apply, so if you don’t want to be charged check with your mobile provider first!)

And post often!

If you would like any further advice and tips just comment below and I’ll be happy to assist!